![]() ![]() ![]() ![]() Under the latter regime, “the new, the fleeting, the ephemeral, the fugitive, and the contingent in modern life” in particular are emphasized, “rather than the more solid values implanted under Fordism.” Footnote 2 Just as Fordism shaped its own working ethic, in which industriousness and specialization, rigidity, and the monotony of the labour process were compensated by the incentives of security and the guarantee of a new consumption pattern, post-Fordism, or “a more flexible form of accumulation” as David Harvey puts it, Footnote 1 has also forged its own homo faber. The reorganization of labour relations and production that has occurred in the past few decades has been accompanied by a shift in the set of values, or ethics, that are supposed to guide the lives of individuals. Cambridge University Press, Cambridge 2008. ‘The Protestant Ethic and the Spirit of Capitalism’ in Context. ![]()
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